Eco-Friendly Marketing (Greenwashing)

Eco-friendly marketing can be genuine or it can be greenwashing — vague claims like natural or non-toxic with no testing behind them. The fix is asking for specific standards and lab results.

PopsyKosy publishes the actual test list rather than vague labels. What the certifications mean →

FAQ

How do I spot greenwashing on a play mat?

Look past words like natural or eco and ask which standards were tested and by whom. PopsyKosy lists its named certifications and labs.